How Do I Create The Best Backlink Portfolio?




If you’ve ever wondered how to create the best backlink portfolio, you’re not alone. Link building is a big part of any SEO campaign, and determining how to get links can be confusing. This guide will walk through four strategies and explain when each might be best used.

The answer to this question is: it depends. There are three ways you can use backlinks, which all have pros and cons.

  • A site-wide backlink from the homepage to individual pages

Pros: You can link directly to any page on your site without worrying about whether or not it has been indexed yet by search engines.

Cons: Google doesn’t like duplicate content (one version of the same thing across multiple pages), so if you’re using a site-wide link, make sure that each page adds something new—don’t just repeat everything in every single post! Otherwise, Google might think that all those other posts are duplicates of one another and penalize your entire site accordingly!

In general, it depends on the niche. If you have a lot of pages and want to send link juice from your homepage to all your inner pages, then yes, that could work well for you. However, if you only have a few pages and want to create backlinks for those individual pages rather than sending link juice from the homepage, then no—it might not be worth creating backlinks directly to your homepage.

You can use Google’s PageRank tool to see how many links point at each URL in your site’s hierarchy. This can help guide your decision-making process as well!

When creating a backlink portfolio, the first thing to understand is that the homepage matters less than you might believe. It’s not your most important page and shouldn’t be where all your attention is focused. Instead, focus on getting links from your website’s inner pages—especially those relevant, helpful and authoritative pages.

That said, it’s still essential that you have a decent homepage because this is often where visitors start their journey through your site. If someone visits your homepage and doesn’t like what they see or find there (or if nothing stands out), they may leave immediately without exploring further into your site’s depths.

To make sure this doesn’t happen to you:

  • Make sure each page has unique content; 2) Don’t replicate information from one page on another; 3) Make sure images are relevant; 4) Make sure no errors appear when someone navigates from page to page for them to feel confident about moving forward with their browsing experience – if something goes wrong at any point during navigation then try again until everything works as expected!

Should I be aiming for different anchor text based on how important the page is that I’m linking to?

You might wonder, “What kind of anchor text should I use for my backlinks?”

First, let’s define some terms. Anchor text is the text in a hyperlink that appears when you click on it. Here’s an example:


In this case, Google is the keyword, and is the URL you want people to go to when they click on it (in this case, Google).

The consensus is that keywords can help increase your rankings because they’re important parts of search engine optimization (SEO). So if most people are going to click through by clicking on links with certain words or phrases in them, such as “Google,” then they’ll probably do better than others not using those words or phrases when writing their articles about how great Google is!

The answer is: it depends. If you’re trying to rank for a specific keyword, it’s a good idea to link it directly to your homepage. However, this strategy might not be the best choice if you want to optimize for multiple keywords (or phrases). It would help if you considered linking specific keywords and less specific ones that are similar in meaning but not the same.

For example, let’s say I’m selling a “Dog Treats” product. Naturally, I would want people searching for “dog treats” or “treats” to land on my site first when they Google their query instead of other sites competing with me in SERPs (search engine results pages). For this to happen, though, I need my page authority (PA) and page rank (PR) scores, which determine where my site appears in SERPs against other websites that have been around longer than yours and have been living online.

You can motivate yourself without being mean to yourself.

It would be best if you had a positive mindset to motivate yourself to keep goal-setting or anything else you want to do. Don’t think of negative things as a way to motivate yourself. Instead, use positive self-talk and affirmations to give your brain the message that what you’re doing is worthwhile and good for you! This will help you remain motivated because now it’s not just about an end goal (like getting into law school) but also about how much progress has been made.

When starting with these methods, practice them daily until they become second nature before moving on to bigger goals like applying for law school or landing an internship at your dream company. You’ll be amazed by how much more easily those goals are achieved once they aren’t so daunting anymore!


This post has helped you to understand the best way to create a backlink portfolio for your website. It’s not easy, but if you’re consistent with your work and don’t give up, then you’ll be able to build something great!

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