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The Evolving Role of Social Media in Public Relations

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With the advent of new media, technology, and channels for contact between customers and businesses, the field of public relations has seen tremendous transformation in recent years. Social media networking, which has quickly expanded and given clients simple two avenues for engagement with businesses, is mostly to blame for this.

However, managing these novel means of communication and recognizing public relations’ rising importance as an organizational function is a significant challenge for organizations.

Social media still poses significant difficulties for the PR sector as a whole. To comprehend what transpired and how PR specialists may approach new media prospects, this study set out to thoroughly investigate this current trend.

This study’s major goal is to determine how PR practices are changing as a result of social media’s rapid development. Examining a wide range of modern literature sources was one of the investigation’s primary responsibilities.

This critical evaluation served as the basis for the main research that followed, which was created with an emphasis on the literary areas that were found to be lacking. The paper provides various examples of recent data that demonstrate how significantly social media has altered and is still changing the PR business.

For PR, social media management agencies have been useful. To win the pitch, you must, however, be specifically informed of how each platform on the market functions.

  • Getting in touch with journalists

It is strongly advised to search for journalists on Twitter. Because they fear stepping over a line, people are hesitant to engage with other users on social media, but I can assure you that journalists exclusively use these platforms to engage with the public.

Despite this, when reaching out there are a few guidelines you should follow. It’s important to acknowledge that journalists’ adoration of Twitter is primarily a result of its effectiveness. The best platform for journalists is Twitter because of its quick updates and character limits, which enable them to keep current and pursue leads without wasting vital time on irrelevant material.

When contacting them, keep this in mind at all times. Make use of Twitter as a resource for knowledge. Before contacting the media, do your research. Review their earlier tweets, favourites, and retweets. If you are aware of the problems and people they deal with, you can better customize your message to them. Use their language and show real interest in their lives and work to communicate with them more effectively. As humans, this will only feed their egos further.

  • Trying to Find Media Opportunities

An excellent area to explore for media opportunities is Facebook or Twitter. Because of the size of these platforms, it is essential to approach them with a strategy or a specific goal in mind; otherwise, you run the danger of getting lost in the crowd.

Make a list of the writers and books you like to read, then look them up using all the resources at your disposal. You should also think about the organizations and influencers you wish to follow. Join Facebook groups on the subjects you are interested in.

You may utilize Facebook’s more individualized capabilities by interacting with people rather than brands or businesses. Build these connections with the long term in mind.

  • The Search for Bloggers

Instagram is a good place to look for influencers. The best medium for influencer marketing is without a doubt this one. When engaging in dialogues with others in the real world, influencers direct individuals in the right way.

Since they are so important, we frequently invite influencers to our events. Instagram is the best place for this, and you may discover them there much more easily than you might think. You can look through the information by going to the “Explore” page. Follow the accounts of people whose posts resonate with you.

You will find it easier to find stuff that interests you because Instagram maintains track of your preferences. By keep an eye out for them, use the hashtags that the accounts you follow are using.

The impact of social media on PR:

There are many ways in which social media has influenced PR. Some of the important points are listed below:

  • Although communication is the cornerstone of both PR and social media, social media amplifies your message and strengthens and enhances PR because it enables real-time communications. Social media can increase the longevity, speed of distribution, and audience size of content distributed through emails, news releases, and other PR-related channels.
  • Relationship marketing has arisen as a new subfield of marketing as a result of social media’s potential to make PR more “friendly” to all stakeholders in a firm. Whatever their line of work or level of seriousness, this makes them more amiable, warm, and approachable.
  • PR may now reach a far wider audience as a result of social media. With the development of social media, PR’s traditional target audience of particular people such as investors and business partners has broadened to include everyone essential to a company’s success.

Integrating social media and public relations is crucial.

The current merging of the many marketing facets has made things more difficult. Social media and public relations (PR) are certainly examples of this.

The target audience for PR used to be influential people like shareholders, business partners, investors, and other stakeholders; however, with the growth of social media, these people are now present on these platforms and may therefore be used for PR.

It only makes sense that the two should work together since trust in the company and its products is established and maintained through both PR and social media.

Modern society is changing as a result of technology in terms of how an organization creates and maintains a relationship with its audiences that is mutually beneficial. Social media is a dynamic, omnipresent trigger in the field of public relations communication. Best public relations companies were aware of the value of public opinion even in the past, but the extent to which the audience could see them limited their ability to influence. Get the latest news on new arrival. Due to its ability to combine organizational internal goals with dynamic exterior barriers, social media has evolved into a window and a bridge for experts in public relations.

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Elon Musk’s DOGE Builds GSAi to Modernize US Government

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Artificial Intelligence is rapidly transforming industries worldwide, and now, it’s making its way into the heart of the US government. Elon Musk’s Department of Government Efficiency (DOGE) is spearheading the development of a powerful AI chatbot, GSAi, designed specifically for the US General Services Administration (GSA). This project is a key part of President Trump’s AI-driven agenda to enhance efficiency in federal operations.

What is GSAi and How Will It Help?

GSA is responsible for managing office spaces, contracts, and IT services for government agencies. With over 12,000 employees, streamlining operations is a necessity. Enter GSAi- a custom-built AI chatbot developed to improve productivity, automate repetitive tasks, and analyze government procurement and contract data.

This AI initiative is not just about adopting flashy tech but aims to bring real-world efficiency to government workers. Some of its expected benefits include:

  • Automating Administrative Tasks – Drafting memos and reports will become faster and more accurate.
  • Enhanced Data Analysis – GSAi will assist in analyzing contracts and procurement data, reducing manual workload.
  • Optimizing Government Spending – AI-driven insights will help prevent wasteful spending and improve decision-making.

Why Musk’s Team Chose to Build GSAi From Scratch

Initially, Musk’s DOGE team explored partnering with Google’s Gemini AI, but they ultimately decided to develop an in-house AI system. The reason? Custom-built solutions offer greater flexibility and avoid reliance on third-party tech giants.

Thomas Shedd, a key technology leader on the project, emphasized that centralizing and analyzing contract data is a major goal. Previous administrations were cautious about adopting AI in sensitive government functions, but under Trump’s leadership, the approach has shifted toward rapid AI adoption with fewer restrictions.

The Political Impact of AI in Government

The push for AI-driven governance is part of a broader bureaucratic overhaul under Trump’s administration. While AI is expected to enhance efficiency, critics including unions and civil rights groups argue that rapid implementation may lead to legal and ethical concerns.

Some AI programs have already faced setbacks, with at least one rollout quietly halted. However, Musk’s team is determined to push forward, focusing on reducing human error and improving overall efficiency in government operations.

AI and Government Work Culture Shift

As part of the broader transformation, the Office of Personnel Management (OPM) is encouraging federal employees to return to in-office work. Musk loyalists within the administration are promoting a culture of technological excellence, ensuring AI tools play a key role in government decision-making.

AI’s Role in Government Modernization

The federal government has been experimenting with AI for years. Under President Biden, agencies tested tools like GitHub Copilot and Google’s Gemini, but security and compliance concerns slowed adoption.

With Musk’s DOGE team at the helm, the focus has shifted toward developing AI solutions internally. By moving away from third-party AI vendors, the government aims to accelerate implementation while maintaining better security control.

The Future of AI in US Governance

The US government is on the verge of a significant AI-powered transformation. While Musk’s DOGE team is making rapid progress, the long-term impact of AI in federal operations remains uncertain. Will it create sustainable improvements, or will it trigger further political and legal challenges? That remains to be seen.

One thing is clear AI is no longer a futuristic concept in governance. It’s here, and it’s reshaping the way the US government operates.

Final Thoughts

Elon Musk’s role in leading AI-driven governance reforms is a major shift in how federal agencies function. With GSAi in development, the federal workforce is set to experience greater efficiency, reduced bureaucratic bottlenecks, and optimized decision-making.

However, the road ahead is complex. AI adoption in government requires careful balancing between technological innovation, ethical considerations, and legal safeguards. Whether GSAi will be a breakthrough or a bureaucratic experiment gone wrong, only time will tell.

Also read: BYD vs Tesla: Who is Dominating the 2025 EV Landscape

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BYD vs Tesla: Who is Dominating the 2025 EV Landscape

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The electric vehicle (EV) industry has witnessed a dramatic transformation from 2010 to 2025, with BYD and Tesla emerging as the foremost contenders shaping the future of sustainable transportation. This post delves into a comparative analysis of BYD and Tesla, examining their growth trajectories, market capitalization, leadership positions in 2025, and future visions as articulated by their CEOs.

Company Evolution: 2010-2025

Tesla, Inc.

  • Founded: 2003
  • Founders: Martin Eberhard, Marc Tarpenning (Elon Musk joined early as an investor)
  • Headquarters: Palo Alto, California, USA

From 2010 onwards, Tesla accelerated its mission to revolutionize the automotive industry. Key milestones include:

  • 2012: Launch of the Model S, setting new standards for electric luxury sedans.
  • 2015: Introduction of the Powerwall, expanding into energy storage solutions.
  • 2017: Unveiling of the Model 3, aimed at mass-market adoption.
  • 2020: Gigafactories in Shanghai and Berlin operational, boosting production capacity.
  • 2023: Launch of the Cybertruck and advancements in Full Self-Driving (FSD) technology.
  • 2024: Introduction of the Model 2, an affordable compact vehicle designed for emerging markets.
  • 2025: Release of the Tesla Roadster 2.0, featuring groundbreaking acceleration and extended range, and the Tesla Semi Pro, an upgraded version of the electric truck for commercial use.

BYD Auto Co., Ltd.

  • Founded: 1995 (battery manufacturer), automotive division launched in 2003
  • Founder: Wang Chuanfu
  • Headquarters: Shenzhen, Guangdong, China

BYD has demonstrated remarkable growth through diversification and vertical integration:

  • 2010: Expansion into electric buses and commercial vehicles.
  • 2015: Introduction of the Tang SUV, gaining popularity in China.
  • 2018: Launch of the Han EV, competing directly with Tesla’s Model S.
  • 2021: Establishment of new manufacturing plants in Europe and North America.
  • 2023: Deployment of Blade Battery technology, enhancing safety and efficiency.
  • 2024: Launch of the BYD Seal, a sleek sedan aimed at European markets, and the BYD Atto 3, an electric crossover designed for the North American audience.
  • 2025: Introduction of the BYD eBus 2.0, featuring advanced autonomous driving capabilities, and the BYD T-Box, an electric pickup truck tailored for rugged terrains and commercial use.

Market Capitalization and Financial Metrics

As of January 2025, both companies have shown substantial growth, though Tesla maintains a lead in market capitalization.

  • Tesla:
    • Market Cap: Approximately $1.37 trillion
    • Global EV Sales: 1.79 million annually
  • BYD:
    • Market Cap: Approximately $110 billion
    • Global EV Sales: 2.37 million annually

Tesla’s higher market cap is driven by its strong brand presence, continuous innovation, and expansive global infrastructure, including an extensive Supercharger network. BYD, while trailing, has closed the gap significantly through strategic expansion and dominance in the Chinese market.

Leadership and Strategic Directions

Elon Musk – Tesla

Elon Musk continues to steer Tesla with a focus on:

  • Autonomous Driving: Refining FSD capabilities to achieve Level 5 autonomy.
  • Energy Integration: Expanding solar and energy storage solutions to create a holistic sustainable ecosystem.
  • Global Expansion: Penetrating emerging markets in Southeast Asia and Africa with affordable models.

Future Vision: Musk envisions a fully autonomous transportation network, integrating EVs with smart city infrastructures to enhance mobility and reduce carbon footprints globally.

Wang Chuanfu – BYD

Wang Chuanfu leads BYD with an emphasis on:

  • Vertical Integration: Maintaining control over the supply chain to ensure cost efficiency and quality.
  • Diversified Product Portfolio: Expanding into electric buses, trucks, and even electric aircraft.
  • Sustainable Manufacturing: Implementing green manufacturing practices to minimize environmental impact.

Future Vision: Wang aims to position BYD as a global leader not just in passenger EVs but across all electric mobility sectors, including commercial and public transportation, while pioneering advancements in battery technology.

Who Leads in 2025?

As of 2025, Tesla holds the leadership position in the EV market, backed by its larger market capitalization, higher global sales, and pioneering technology. However, BYD is a formidable competitor, particularly in the commercial EV segment and the Chinese market, where it leverages its deep local insights and extensive manufacturing capabilities.

Future Plans and Speculations

Tesla:

  • Model 2: An affordable compact vehicle aimed at increasing mass-market penetration.
  • Autonomous Taxis: Launching a fleet of self-driving taxis as part of its ride-sharing initiative.
  • Energy Projects: Large-scale solar farms and energy storage installations to support renewable energy adoption.

Speculation: Industry experts speculate that Tesla may venture into electric aviation, leveraging its battery technology to develop electric aircraft for short-haul flights.

BYD:

  • Electric Commercial Vehicles: Expanding its lineup of electric buses and trucks to new international markets.
  • Blade Battery Enhancements: Further improving battery technology to increase range and reduce charging times.
  • Electric Public Transport Solutions: Collaborating with governments to deploy electric monorails and urban transit systems.

Speculation: BYD might explore partnerships with tech firms to integrate AI and IoT into its vehicles, enhancing connectivity and smart features.

Conclusion

From 2010 to 2025, Tesla and BYD have established themselves as pivotal players in the EV industry. Tesla leads in market capitalization and technological innovation, while BYD excels in vertical integration and commercial EVs. Both companies continue to push the boundaries of electric mobility, driven by visionary leadership and strategic foresight. As the EV market evolves, the competition between Tesla and BYD is set to drive further advancements, fostering a sustainable and technologically advanced future for transportation worldwide.

Also read: AI Companies Investing in Unused Video Content from YouTubers

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AI Companies Investing in Unused Video Content from YouTubers

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In the digital age, content creators like YouTubers, Instagrammers, and TikTokers produce hundreds of hours of video each year. While much of this content makes it to their channels, a significant portion remains unpublished and unused. Recently, a new trend has emerged where artificial intelligence (AI) companies are buying this exclusive, unused video content from these creators. Industry giants such as OpenAI, Alphabet Inc. (Google’s parent company), and AI media firm Moonvalley are among the companies purchasing access to these unpublished videos, according to Bloomberg.

These AI companies are willing to pay between $1 and $4 per minute of footage, with prices increasing for high-quality resolutions like 4K. The reason behind this demand is the unique nature of these unpublished videos. Since these videos are not available anywhere else on the internet, they provide valuable and original content that is perfect for training AI systems. The diversity and exclusivity of this content help AI companies improve their algorithms and develop more advanced technologies.

AI development relies heavily on diverse data, including text, numbers, images, and videos. By purchasing unused footage from content creators, AI companies gain access to a rich source of visual data. This data is crucial for enhancing the performance and capabilities of AI systems, enabling them to better understand and interpret the world. The growing demand for original content highlights the importance of unique and varied data in the field of AI.

Benefits for Content Creators

Selling unused video footage to AI companies offers significant advantages for content creators. One of the main benefits is the opportunity to earn additional income. Traditionally, creators make money through brand deals, advertising revenue, and sponsorships. However, these income streams can be unpredictable. By selling their unused footage, creators can diversify their earnings and achieve greater financial stability. Some deals can even run into thousands of dollars, providing a substantial boost to a creator’s income.

Another benefit is the efficient use of resources. Creating content requires time, effort, and sometimes money. When a portion of this content remains unused, it represents lost potential. By selling this footage, creators ensure that every hour spent filming contributes to their earnings, maximizing the return on their investment.

Additionally, this practice can lead to greater financial independence. Relying solely on ad revenue and brand partnerships can be limiting, especially if viewership numbers fluctuate. Additional income from selling unused footage allows creators to invest more in their content, improve production quality, and explore new creative ideas without worrying as much about financial constraints.

Moreover, partnering with AI companies can open up new opportunities for creators. It can lead to collaborations, networking opportunities, and access to advanced technologies that can enhance their content creation process. Being involved in the AI ecosystem helps creators stay ahead of industry trends and leverage new tools to grow their channels.

In summary, the trend of AI companies purchasing unused video content from creators is mutually beneficial. Creators gain additional income and make better use of their resources, while AI companies obtain valuable data to advance their technologies. This innovative approach is transforming the way content creators monetize their work and contributing to the growth of AI development.

Also read: Why New York Is the Top Spot for Billionaires Worldwide?

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Why New York Is the Top Spot for Billionaires Worldwide?

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New York City has long been admired for its bright lights, towering skyscrapers, and thriving culture. But one aspect that continues to draw attention is its billionaire population. According to recent reports, New York City is home to between 110 and 119 billionaires. Forbes counts 110, while the Hurun Global Rich List cites 119. Even though the exact figure varies, there is no doubt that the city remains a top destination for the ultra-rich. What does this say about the city and the world at large? Let’s explore.

New York City: A Hub for the Ultra-Rich

New York City has a strong financial sector, large real estate market, and many global business opportunities. Wall Street and major banks help fuel wealth creation for those at the top. The city also offers cultural attractions, leading universities, and a bustling art scene. These factors make it appealing to people who have great wealth and seek to invest or expand their fortunes. As a result, New York keeps its position as one of the wealth capitals of the world.

The billionaire trend is not just local—it is global. According to Altrata’s Billionaire Census 2024, the number of billionaires worldwide increased by 4% in 2023, reaching a total of 3,323 individuals. Their combined wealth also went up by 9%, climbing to $12.1 trillion. This suggests that even during times of economic shifts, billionaires continue to grow their net worth and keep investing in profitable ventures.

North America’s Rapid Growth

One key point in Altrata’s report is that North America saw the fastest rise in the number of billionaires, now making up 33.4% of the global total. This means roughly one out of every three billionaires on Earth lives in North America. Factors driving this growth may include the strength of the U.S. stock market, thriving tech companies, and steady consumer spending. Many of the world’s largest corporations, especially in tech and finance, are based in the United States, helping to create new billionaires and boost the fortunes of existing ones.

In contrast, Asia’s billionaire population dropped by 3.5%. The total number of billionaires in Asia is now 806, and their overall wealth fell by 2%. Various factors could explain this shift. Certain Asian economies have faced challenges in recent years, including trade tensions, policy changes, and economic slowdowns. While Asia has long been a hotspot for rapid wealth creation, these hurdles suggest that the path to billionaire status can change quickly, depending on global and regional factors.

Effects on Society

The rising number of billionaires raises questions about wealth gaps. On one hand, billionaires can drive innovation, invest in new ventures, and create jobs. Their donations to schools, hospitals, and cultural institutions can also bring positive changes. On the other hand, some worry that growing billionaire wealth widens the divide between the super-rich and the average person. This gap may lead to social and political debates about fair taxation, economic opportunity, and the responsibilities of the wealthy.

While New York’s billionaire community invests heavily in local businesses and charitable causes, their presence can also push up housing costs and living expenses for everyone else. City leaders must balance welcoming new investments with maintaining affordable options for residents. Striking this balance can help ensure that New York remains a vibrant place for people from all walks of life, not just those at the very top of the income ladder.

New York City’s billionaire count might differ slightly depending on who is measuring, but both Forbes and the Hurun Global Rich List place the number well above 100. On the global stage, billionaire figures continue to rise, with North America taking the lead in recent growth. Asia, meanwhile, has seen a slight dip. As more wealth concentrates in the hands of the ultra-rich, important questions arise about social fairness, the role of philanthropy, and how these fortunes shape cities like New York. In the end, the city’s unique appeal and global influence will likely keep attracting the world’s wealthiest for years to come.

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Telegram: From 30 Employees to a $30B Giant with 1 Billion Users

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In the world of messaging apps, few stories are as impressive as Telegram’s. Founded by Pavel Durov in 2013, Telegram has grown rapidly to become a major player in the messaging space. By 2024, the app boasts over 900 million users and is on track to reach the impressive milestone of 1 billion users by the end of the year. This growth is even more remarkable considering Telegram operates with a small team of around 30 employees, most of whom are skilled engineers.

Pavel Durov, the brain behind Telegram, plays a hands-on role in the company’s operations. Unlike many large companies that have extensive human resources departments, Telegram keeps things simple. Durov personally oversees the company and hires top talent through unique contests instead of traditional recruitment methods. This approach ensures that only the best and brightest join the Telegram team, contributing to the app’s success.

Focus on Privacy and Innovation

One of the key reasons for Telegram’s success is its strong focus on privacy and innovation. In an age where data privacy is a growing concern, Telegram has positioned itself as a secure and trustworthy platform. This commitment to user privacy has helped build a loyal user base that trusts the app to protect their personal information.

Telegram’s dedication to privacy and functionality has not gone unnoticed. The company is valued at an impressive $30 billion, a testament to its strong market position and user trust. But how does Telegram make money while keeping user trust intact? The answer lies in its smart monetization strategies.

Smart Monetization Strategies

Telegram has introduced a premium subscription service that offers users additional features for a fee. This service provides enhanced functionalities without compromising the user experience. Additionally, Telegram has developed a privacy-conscious ad platform. Unlike traditional advertising models that can intrude on user privacy, Telegram’s ad platform respects user data, ensuring that ads are both relevant and non-intrusive. These strategies have generated significant revenue, bringing Telegram close to profitability by 2024.

Looking ahead, Pavel Durov has hinted at the possibility of an Initial Public Offering (IPO). The idea is to “democratize access” to Telegram’s value, allowing more people to invest in and benefit from the company’s growth. An IPO could provide the funds needed to expand Telegram’s offerings and reach even more users around the world.

Organic Growth Without Traditional Marketing

What makes Telegram truly unique is that it has achieved all of this without a traditional marketing budget. As a self-funded operation, Telegram’s growth has been driven purely by word of mouth and its unwavering commitment to user privacy and functionality. In a competitive tech landscape filled with numerous messaging apps, Telegram stands out by focusing on what users value most: security, reliability, and innovative features.

Bright Future Ahead

With over 1 billion downloads and a growing base of premium subscribers, Telegram’s future looks bright. The app continues to evolve, adding new features and improving existing ones to meet the needs of its diverse user base. Whether it’s through enhanced privacy options, better user interface, or new ways to connect, Telegram shows no signs of slowing down.

Telegram’s journey from a small start-up to a messaging giant is a story of vision, dedication, and smart strategy. Pavel Durov’s leadership and the company’s unique approach to growth have set Telegram apart in a crowded market. By staying true to its core values and continuously innovating, Telegram has built a strong foundation for future success.

For users, Telegram offers a reliable and secure way to communicate with friends, family, and colleagues. For investors, Telegram represents a valuable opportunity as the company moves closer to profitability and a potential IPO. And for the tech industry, Telegram serves as a shining example of how a focused and user-centric approach can lead to remarkable growth.

Telegram’s impressive rise to nearly 1 billion users and a $30 billion valuation is a testament to its strong focus on privacy, innovation, and user satisfaction. With a lean team and a visionary leader at the helm, Telegram continues to thrive in the competitive world of messaging apps. As the company approaches its milestones, the future looks promising for Telegram and its ever-growing community of users.

Also read: Tesla Resumes Efforts to Launch in India, In Talks with DLF

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