On Tuesday, Adidas announced that it has immediately ended its collaboration with Ye, the rapper formerly known as Kanye West, and would no longer be creating any products under the Yeezy brand.
In a news release, the corporation stated that it “does not accept antisemitism and any other type of hate speech.” The company’s ideals of diversity and inclusiveness, mutual respect, and fairness are violated by Ye’s recent words and actions, which are inappropriate, harmful, and filled with hatred.
Following the rapper’s recent antisemitic tweets, there has been increasing pressure on well-known companies to sever their relationship with him.
Later, in a since-deleted interview on Revolt TV’s “Drink Champs,” the rapper repeated his nasty remarks about the Jewish people.
A group of Los Angeles neo-Nazis who posted antisemitic leaflets on a 405 freeway overpass over the weekend also cited Ye’s remarks against the Jewish community.
A recent incident also involved the “Donda” rapper wearing a “White Lives Matter” T-shirt during his surprise Yeezy Season 9 event in Paris alongside conservative political analyst Candace Owens. This is in addition to Ye’s rants against the Jewish community.
The Anti-Defamation League and Southern Poverty Law Center have labeled the phrase as a white supremacist hate slogan that first appeared in 2015 in reaction to the civil rights organization Black Lives Matter.
The organisations point out that white nationalist organisations like the Aryan Renaissance Society and the Ku Klux Klan have frequently utilised the slogan in everything from campaigns to promotional materials.
The rapper will no longer be represented by the Hollywood talent agency Creative Artists Agency, often known as CAA, according to a Monday announcement. In a statement, the film and television company MRC also said that it will shelve a documentary on West because it “cannot support any work that enhances his platform.”
The Yeezy Gap association with Gap ended in September, and the company revealed in a statement on Tuesday that “Our former partner’s recent words and behavior further emphasize why.”
We have shut down Yeezygap.com and we are taking urgent action to remove Yeezy Gap merchandise from our locations.
The statement went on to say that it was unacceptable and against our beliefs to allow antisemitism, racism, or any kind of hatred. We are collaborating with groups that fight hatred and bigotry on behalf of our clients, workers, and stockholders.
There have also been numerous stories claiming that companies like Balenciaga will no longer collaborate with Ye.
Kanye West terminates his association with Gap’s Yeezy line.
Athletes Jaylen Brown and Aaron Donald declared on Tuesday night that they were leaving Ye’s sports management company Donda Sports, citing remarks about antisemitism and hatred in their announcements.
The Boston Celtics player Brown issued a statement in which he said, “I have always spoken forcefully against any antisemitism, hate speech, misrepresentation, and oppressive rhetoric of any type.” “Now, I understand that there are situations in which my voice and position cannot coexist in settings that are consistent with my stance or my principles. I am ending my relationship with Donda Sports as a result, and”
The declaration was made one day after Brown informed the Boston Globe that he will continue to work for the firm, which represents players in marketing agreements.
The Los Angeles Rams defensive tackle Donald and his wife, Erica Donald, announced their separation from the organization in a joint statement. They claimed that the recent comments and antisemitic demonstrations were the exact antitheses of how they wanted to live their lives and raise their children.
Following his antisemitic remarks, Ye’s ex-wife Kim Kardashian and numerous other famous personalities showed their support for the Jewish community.
On Monday, Kardashian tweeted, “Hate speech is never OK or justifiable.”
“I stand with the Jewish community and demand an immediate end to the horrific acts of violence and nasty remarks against them.”
John Legend, Amy Schumer, Reese Witherspoon, Kendall Jenner, and others have denounced Ye’s remarks directed at the Jewish people.
