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Online Grocery Market Evolution



Online Grocery Market Evolution

The Indian Online Grocery Market, which was valued at USD 3.95 billion in 2021, is anticipated to rise at a CAGR of almost 33.00% during the forecast period and will top USD 26.63 billion by 2027.

The market has gained significant traction in recent months as a result of changing consumer lifestyles, increasing urbanization, and a tech-savvy generation that prefers to buy products online.As their disposable incomes rise and their lifestyles become busier, people are turning more and more to customizable and practical online platforms for grocery shopping instead of going down to the local vendors. The preference for online grocery delivery increased in the wake of the COVID-19 outbreak.

Consumers are turning to online grocery shopping as a result of social distancing standards.

Market growth is expected to be rapid in the next few years. Many online grocery platforms, including Amazon, BigBasket, Grofers, and others, now offer no-touch delivery and online payment options for consumers.

 With safety concerns surrounding the coronavirus and a large portion of the population working from home, consumers’ reliance on online platforms has grown significantly. As a result, the market now has several growth opportunities.

The online grocery business in India is anticipated to grow as a result of the government’s promotion of the framework for the digital economy and digital literacy. Customers in Tier-I cities like Bangalore, Chennai, Mumbai, and Delhi are anticipated to drive the sector since they are more accustomed to online shopping due to the availability of high-speed internet, better adapted to mobile devices, and logistical simplicity. Supply chain and labor concerns are becoming less of an issue as a result of the government’s gradual opening up of the system. Customers choose to purchase groceries online due to reasons including convenience, smart shopping, and hygienic concerns.

Information about Product Type

With a market share of 33.9% in 2020, the basics and culinary supplies category dominated. This sizable portion is linked to frequent purchases of basic necessities like flour, cereal grains, and cooking basics like refined oil. Rice, lentils (dal), and other pulses are regarded as staple foods in Indian homes. Consumers have been stockpiling these necessities because they were worried that lockdown measures would be implemented during the pandemic.

Over the course of the projection period, the breakfast and dairy category is anticipated to rise at a rate of 37.6%. The rising popularity of dairy foods like yogurt, milk, and curd is to blame for this.

These products, which are a daily need for individuals, have a shorter shelf life than other products. Additionally, some goods have a limited shelf life and must be consumed right away.

Payment Method Insights

With a market share of 70.8% in 2020-2022, the online sector was the market’s largest segment and is predicted to grow at the greatest CAGR over the forecast period. This market’s expansion is linked to consumers’ increasing preference for online transactions. Online purchases in India were made with cards as of January 2020, according to a PPRO research. Cash and bank transfers were less common among Indian online shoppers.In addition, people are avoiding physical contact more frequently now that COVID-19 has been eradicated. Consumers are being encouraged to use online payment methods including net banking, debit/credit cards, and Unified Payment Interface because of the rising adherence to social isolation measures meant to stop the transmission of disease (UPI).

In India, the industry for online food payments still has a sizable cash component. This is mostly because cash-on-delivery techniques continue to be popular because they help e-commerce companies reach rural and unbanked clients and reduce payment loss difficulties caused by non-payment because In the event that the recipient does not pay, the product is simply returned to the merchant.

Due to the security and privacy concerns with online payments, certain consumers in India’s Tier-II and Tier-III cities continue to use offline payment methods like cash on delivery (COD) or checks. However, there has been a significant change in consumer purchasing behaviour as a result of the country’s response to the coronavirus epidemic, which is also boosting market growth. In order to reduce the spread of the disease, major players in the online grocery sector are concentrating on providing contactless deliveries of necessary goods and are steadfastly urging clients to choose digital payment methods.

Information by Region

With a revenue share of 38.6% in 2021, South India had the greatest portion. Over the predicted term, it is anticipated that the region will keep up its lead. The growth in the region is attributed to the presence of several well-known companies in the area, including Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), Grofers India Pvt. Ltd., and Amazon India Pvt. Ltd., as well as the fact that Bengaluru and Chennai have the highest concentration of online shoppers. South Indian towns like Hyderabad and Bangalore prefer Big Basket above other online grocers. The primary drivers of the rise of online grocery in these markets have been the shifting consumer landscape and customers getting more accustomed to online purchasing.

Key Organizations & Market Share Information

The market is fragmented, and the participants engage in fierce competition. By putting various tactics into practice, such as collaborations, mergers & acquisitions, and geographic expansion, key players are concentrating on increasing their market presence. These tactics assist the market participants in geographically expanding their firms and improving their product offerings on both the domestic and foreign markets.


What Is the Difference Between Life Coaching and Counseling?



Female Counsellor

Coaching, counselling, and life empowerment services have become increasingly popular in recent years. Both services can help people feel happier and better about themselves, but they are very different.

Suppose you’re considering one or both of these treatments. Like viewing a life coach in Michigan to improve your self-esteem and emotional state. In that case, it’s essential to know exactly what each offers before you make a decision. This article will help explain the differences between these two types of therapy. So that you can decide which is right for you!

Life Coaching and Counseling Are Two Services

While they both work to improve your mental health and well-being, there are some critical differences between them. Let’s take a closer look at how each one works:

Life Coaching is a short-term process that focuses on helping clients achieve specific goals they have set for themselves. The coach will ask questions like “What do you want?” or “How do we get there?”

And then guide their client through setting achievable goals and taking actionable steps towards them. Coaching can be done face-to-face or over the phone. Either way, it lasts anywhere from six months to two years, depending on your situation and needs!

Whereas, counselling tends to be more intensive than coaching (but only sometimes). Meaning sessions last longer than those provided by coaches. Sometimes up to an hour per week over several months (or years).

Counsellors generally focus on helping people deal with negative emotions while also looking at larger issues such as family history or trauma history–they’re trained professionals who know how best to handle these situations, so they don’t become overwhelming while still addressing them head-on!

Life Coaching Is a Short-Term Process and is More Goal-Oriented

It’s more focused on the present and future than counselling, which focuses more on your past. Life coaches work with clients to create goals and find ways to achieve them. They can help you make changes by providing tools for change, such as exercises or resources that will help you move toward your goal(s).
In contrast, counsellors are trained professionals who provide therapy services for people experiencing mental health issues such as depression or anxiety disorders–and may also be able to guide those who seek advice about their relationships or family matters if needed.

Counselling Is Generally More Intensive but Only Sometimes Long-Term

Counselling is usually more intensive than life coaching. A counsellor may see you for several sessions each week for an extended period (e.g., six months or longer). In contrast, a life coach usually meets with you once weekly for less than an hour; sometimes, they’ll meet more frequently depending on your needs and goals.

Life coaches focus on achieving short-term goals that can be accomplished within 3-6 months. Counsellors take longer-term approaches to help clients achieve change over their lifetime by addressing underlying causes rather than just symptoms, as therapists/mental health professionals do.”

Counselling Is More Focused on Helping You Deal with Negative Emotions

Life coaching focuses on getting you to think about the bigger picture and work on building positive self-esteem. The most significant difference between counselling and life coaching is that counselling focuses more on helping you deal with negative emotions. In contrast, life coaching focuses on getting you to think about the bigger picture and work on building positive self-esteem.
Counselling works by helping people identify their problems so they can work through them in therapy sessions. The goal of counselling is not necessarily to solve your issues but to help you learn how to cope with them better, so they don’t interfere with your day-to-day life or relationships with others.

Counsellors vs Life Coaches: Financial Interests

Counsellors have no financial interests in therapy or their clients; life coaches have economic interests in treatment and their clients. If you need regular, long-term support, counselling might be a better option. Counselling may be the best option if your issues are more complex and require more time to work through them.


If you want to work on your self-esteem, life coaching might be a good option. But if you’re looking for regular support from someone who will listen to your problems and help find solutions, then counselling may be better suited for that.

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Metrics that Matter: Measuring the Success of Your Social Media Campaigns



Social media platforms

Social media has become an essential component of any digital marketing strategy. It’s a powerful tool that helps businesses to connect with their target audience, increase brand awareness, and drive sales. However, measuring the success of social media campaigns can be a daunting task. There are so many metrics to track, and it can be challenging to know which ones matter most. In this blog post, we’ll discuss the metrics that matter when measuring the success of your social media campaigns.

What are social media metrics?

Social media metrics are measurements used to track the performance of your social media campaigns. They help you to understand how well your campaigns are performing and how they are impacting your business goals. Some common social media metrics include:

  1. Reach: This is the number of people who see your social media post or ad. It’s an essential metric because it tells you how many people your message is reaching.
  2. Impressions: Impressions are the number of times your social media post or ad is displayed. This metric is similar to reach, but it includes multiple views by the same person.
  3. Engagement: This metric measures the level of interaction people have with your social media post or ad. It includes likes, comments, shares, and clicks.
  4. Click-through rate (CTR): This is the percentage of people who click on a link in your social media post or ad. It’s a crucial metric because it tells you how well your call-to-action is working.
  5. Conversion rate: This metric measures the percentage of people who complete a desired action after clicking on your social media post or ad. This could be anything from making a purchase to filling out a form.
  6. Cost per click (CPC): This metric measures how much it costs you to get one person to click on your social media post or ad.
  7. Return on investment (ROI): ROI measures how much revenue you generate compared to the amount you spend on your social media campaign.

Metrics that Matter!

  1. Engagement Rate

Engagement rate measures how actively your followers interact with your social media content. It’s a critical metric because it tells you how interested your audience is in your brand. A higher engagement rate means that your content is resonating with your audience, and they are more likely to take the desired action.

To calculate your engagement rate, divide the total engagement (likes, comments, shares, clicks) by the total number of impressions, then multiply by 100. For example, if your post received 100 likes, 50 comments, and 10 shares, and was seen by 10,000 people, your engagement rate would be ((100+50+10)/10,000) * 100 = 1.6%.

  1. Reach and Impressions

Reach and impressions are both essential metrics when measuring the success of your social media campaigns. Reach is the number of unique people who see your post or ad, while impressions are the number of times your post or ad is displayed. While they are similar, they measure slightly different things, and both are important.

Reach tells you how many people you are reaching with your message, while impressions tell you how many times your message is being seen. If you have a high number of impressions but a low reach, it could mean that your message is being seen by the same people multiple times, which isn’t necessarily a bad thing. However, if you have low impressions and low reach, it could mean that your message isn’t being seen by many people, which is a problem.

  1. Click-Through Rate

Click-through rate (CTR) measures how many people click on a link in your social media post or ad. just measuring how many people saw your message, it measures how many people took action and engaged with your content. A high CTR means that your message is compelling and relevant to your audience, and it’s leading them to take the desired action.

To calculate your CTR, divide the number of clicks by the number of impressions, then multiply by 100. For example, if your ad received 100 clicks and was seen by 10,000 people, your CTR would be (100/10,000) * 100 = 1%.

  1. Conversion Rate

Conversion rate measures the percentage of people who take a specific action after clicking on your social media post or ad. This could be anything from making a purchase to filling out a form. Conversion rate is an essential metric because it tells you how well your social media campaign is driving real business results.

To calculate your conversion rate, divide the number of conversions by the number of clicks, then multiply by 100. For example, if your ad received 100 clicks and resulted in 10 conversions, your conversion rate would be (10/100) * 100 = 10%.

  1. Cost per Click

Cost per click (CPC) measures how much it costs you to get one person to click on your social media post or ad. It’s an essential metric because it tells you how much you’re spending to get people to engage with your content.

To calculate your CPC, divide the total amount spent on your social media campaign by the number of clicks. For example, if you spent $100 on your campaign and received 50 clicks, your CPC would be $2.

  1. Return on Investment

Return on investment (ROI) measures how much revenue you generate compared to the amount you spend on your social media campaign. It’s a crucial metric because it tells you how profitable your social media campaign is.

To calculate your ROI, divide the total revenue generated by your social media campaign by the total amount spent on the campaign, then multiply by 100. For example, if your social media campaign generated $1,000 in revenue and you spent $500 on the campaign, your ROI would be (1,000/500) * 100 = 200%.

Measuring the success of your social media campaigns can be challenging, but by tracking these metrics, you can gain a better understanding of how well your campaigns are performing and make data-driven decisions to optimize your strategy. Here are some tips for using these metrics effectively:

  1. Set clear goals: Before launching your social media campaign, set clear, measurable goals that align with your overall business objectives. This will help you to focus on the metrics that matter most.
  2. Use tools: There are many tools available that can help you to track and analyze your social media metrics. Some popular tools include Google Analytics, Hootsuite, and Sprout Social.
  3. Analyze your data: Regularly analyze your data to identify trends and patterns. This will help you to optimize your strategy and make data-driven decisions.
  4. Test and iterate: Use A/B testing to test different variations of your social media content and see what works best. Continuously iterate and improve your strategy based on your data.


Measuring the success of your social media campaigns is essential for understanding how well your strategy is working and making data-driven decisions to optimize your approach. By tracking metrics such as engagement rate, reach and impressions, click-through rate, conversion rate, cost per click, and return on investment, you can gain a better understanding of how your campaigns are performing and make data-driven decisions to improve your strategy. Remember to set clear goals, use tools to track your metrics, regularly analyze your data, and test and iterate to continuously improve your approach.

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How to Draw a Cartoon Squid

Draw cartoon squid in just 6 easy steps! The oceans are filled with many weird and amazing sea creatures to see




Draw cartoon squid in just 6 easy steps! The oceans are filled with many weird and amazing sea creatures to see. There are also believed to be many species and variations to discover in the depths! You may also learn many things cartoon drawing, scary drawing, pencil drawing, cool things to draw, simple puppy drawing scary drawing, creative drawing, and flower drawing.

Few of these creatures are as rare and amazing as the squid! These slippery creatures come in many shapes and sizes and can be small or, surprisingly, large. We’ll present a fun depiction of it in this guide on how to draw a cartoon squid. By the end of this guide, you’ll know exactly how to draw your adorable squid!

How to draw a cartoon squid – let’s get started!

Step 1

Like a real squid, this top is long, rounded, and pointed; the reference picture will show you how to portray it. There will also be rounded triangular shapes on the sides for some fins. The base of this tray will have rounded edges on each side, and there will be a simple curved line between them. You’ll notice a gap left at the base, but we’ll fill that in as we move through the next steps of the guide!

Step 2: Now draw the head and face of your cartoon squid.

The outline of the head will extend from the edges of the part you drew in the previous step, and these will be drawn as wavy, curved lines. For the face, you can draw two eyes using oval shapes with round pupils inside. These will also have curved lines at the top for the eyebrows. Finish with the big smiling mouth below, then move on to step 3!

Step 3: Next, Add Tentacles

The central tentacle will extend from the base of the face, and the outline will be drawn with a few curved lines. Due to the angle at which this central tentacle is, we will also see the underside, which has a lot of suckers underneath. These will be drawn using rounded lines with a large black dot inside each. Behind this one, there will be other smaller tentacles, but we won’t see the suction cups on those. We can add more tentacles as we get to step four of the guide!

Step 4: Now draw more tentacles

We will draw another giant tentacle with a mass of round suckers underneath. We’ll also add a few more tentacle shapes behind this one that we’ll only see the top of. You can also change the position of these tentacles if you wish! A few empty spaces are left, but we’ll fill them in when we get to step five of the guide.

Step 5: Add Final Details to Your Cartoon Squid Drawing

Due to the position, we won’t see the suction cups on them, so they will be drawn using simple, long, curved shapes. Once you’re done adding those tentacles, remember to add the details you might like! A background can make a great drawing even better, and you can create many fantastic ocean backgrounds for this squid. You can even add more sea creatures for him to hang out with! It’s up to you now, so how will you finish before the final stage?

Step 6: Finish Your Cartoon Squid Drawing with Color

In the wild, squids can have just about any colour, so you have a lot of freedom in colouring this guy. Our reference image shows you one of the many ways to colour this squid. We used different shades of pink for the body and tentacles, and you can try using similar colours if you like this look. Remember to have fun being creative while playing with colours and artistic mediums. When you let your creativity run free, you can sometimes surprise yourself with what happens!

Five suggestions to create your squid tempting even nicely!

You’ll want to dive into these tips for your cartoon squid design! The cartoon squid drawing we created in this guide looks excellent, but it could use some friends! One way to keep squid company would be to attract more squid. This can be done by following the guide and drawing more squids around the first one. You can produce each one distinctive by varying their facial words and postures! There is also

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